We are launching a premium brand inspired by the legacy of a remarkable 19th-century figure whose heritage represents craftsmanship, luxury, and tradition. Our ambition is to build a globally positioned brand with strong commercial discipline from day one.
- We’re looking for a Founding Growth Marketer to build and scale the growth engine from zero.
This is a unique opportunity to join at the ground level, shape the commercial trajectory of the brand, and drive measurable, performance-led growth while protecting a premium positioning.
- Key ResponsibilitiesPerformance & Paid Growth
- Ship 3–5 creative test variants weekly on TikTok and Instagram with clear hypotheses, budgets, and kill criteria
- Scale campaigns only when cohorts meet sub-60-day payback targets at required AOV and margin levels
- Own CAC discipline and contribution margin logicCreator & Influencer Programs
- Build and manage a focused, high-signal creator seeding program end-to-end
- Handle outreach, briefs, contracts, tracking links, attribution, and post-purchase surveys
- Optimize influencer partnerships against clear CAC and revenue targetsLifecycle & Retention
- Launch and optimize email and SMS for drops, waitlists, subscriptions, and refills
- Own segmentation, cadence, copy, landing pages, and conversion flows
- Turn first orders into repeat revenueBrand & Creative Execution
- Maintain strong brand codes in-market (visual system, provenance storytelling, packaging messaging)
- Ensure every creative asset reflects premium positioning from the first two seconds
- Write and iterate PDPs, ads, scripts, hooks, offers, bundles, and unboxing flows
- A/B test performance while protecting price integrityAnalytics & Optimization
- Instrument analytics across site, paid, and creators
- Build lightweight dashboards tracking CAC, LTV, payback, repeat rate, refunds, and cohorts
- Make fast go/no-go decisions based on dataCommercial Coordination
- Coordinate limited-drop calendars with operations
- Use preorders and waitlists to balance demand, inventory, and cash flow
- Support brand protection and marketplace monitoring alongside founderWhat Success Looks Like
- First-order contribution margin positive
- Paid media payback under 60 days
- LTV:CAC 3x within 90 days of cohort launch
- Repeat rate above 35% on refillable SKUs within 6 months
- Limited drops consistently sell through with minimal overhangIdeal Candidate Profile
- 3–6 years in consumer growth at an early-stage brand or agency. Hands-on experience in Ads Manager and lifecycle tools (Klaviyo, Attentive, or equivalents).
- You have a portfolio of short-form content that converted. Comfortable shooting on iPhone and editing in CapCut, Final Cut, or Premiere.
- Proven end-to-end influencer and creator management experience, including briefing, contracting, and attribution.
- Strong copy skills and a refined design eye. You know how to translate heritage into modern, conversion-oriented creative without diluting luxury positioning.
- Confident working with cohorts and dashboards. You measure impact and make accountable decisions quickly.
- Bias to action, comfort in ambiguity, and ability to operate effectively with tight resources in a startup environment.
- How We Work
- Weekly test sprints with pre-registered hypotheses, budgets, and kill criteria
- Autonomy to pause underperforming campaigns within 72 hours
- Tools: Shopify, TikTok Ads Manager, Meta, Klaviyo/Attentive, GA4, Looker Studio (or equivalents), CapCut/Final Cut
- Clear guardrails: maintain price integrity and premium positioningReporting & Location
- Reports directly to the Founder
- Works closely with manufacturing and operations to align drops, inventory, and cash flow
- Flexible location within the EU (Portugal is a strong plus)What We Offer
- The opportunity to build and own the growth engine of a premium heritage brand from day one
- High autonomy and real strategic impact
- A dynamic, entrepreneurial environment with room to scale your role as the business growsHow to Apply:If you’re excited to help build and scale a premium heritage brand from the ground up, we’d love to hear from you. Please send your CV, a short cover letter, and examples of your work (e.g., TikTok/Instagram accounts, paid campaigns, or short-form content you’ve created) to k.ilkevich@madiff.eu.