Marketplace Sales & Account Manager – B2B Technical Products

IQAS is an international quality assurance, technical inspection, sourcing, and business development company supporting customers across global supply chains. The company provides supplier qualification, product sourcing, laboratory testing, quality inspections, audits, regulatory compliance, construction supervision, and project quality management. Through its international network and strong presence in Europe, China, Brazil, and other strategic markets, IQAS helps B2B customers source and deliver complex technical products safely, efficiently, and in accordance with applicable quality standards. ### Position Summary The Marketplace Sales & Account Manager is responsible for generating profitable sales and developing long-term customer relationships through international B2B marketplace platforms, particularly Alibaba.com . The position focuses on selling complex technical, industrial, and customized products that require a consultative sales approach. The successful candidate will identify and qualify business opportunities, understand customer requirements, coordinate technical and commercial solutions, prepare professional proposals, negotiate orders, and manage customers throughout the complete sales cycle. Strong practical experience with AI tools is required to improve buyer research, lead qualification, communication, proposal development, sales analysis, and productivity. AI must support not replace personal ownership of customer relationships and professional follow-up. ### Key Responsibilities #### Marketplace Sales * Manage and develop the company’s commercial activities on Alibaba.com and other B2B marketplace platforms. * Respond promptly and professionally to buyer inquiries and requests for quotation. * Qualify leads based on business potential, purchasing volume, technical feasibility, budget, and decision-making authority. * Convert inquiries into quotations, samples, orders, and repeat business. * Proactively follow up on open opportunities and maintain momentum throughout the sales cycle. * Maintain accurate and competitive product listings, descriptions, specifications, pricing, and commercial content. * Achieve agreed sales, gross-margin, conversion, and customer-development targets. #### Consultative and Technical Sales * Understand each customer’s business, application, technical requirements, quality expectations, target market, budget, and delivery schedule. * Translate complex buyer requirements into clear technical and commercial specifications. * Recommend suitable products, suppliers, configurations, materials, certifications, and quality-control solutions. * Coordinate with engineering, sourcing, quality, logistics, and supplier teams to develop technically feasible and commercially competitive offers. * Prepare professional quotations, product comparisons, and technical-commercial proposals. * Clearly explain technical specifications, testing requirements, certifications, customization options, production processes, and quality requirements. * Identify opportunities to offer additional services, including supplier qualification, laboratory testing, inspections, audits, compliance support, and logistics coordination. #### Account Management and Business Development * Build trusted, long-term relationships with key accounts and high-potential buyers. * Research customers to understand their business model, market position, purchasing capacity, current requirements, and future projects. * Develop structured account plans for strategic and VIP customers. * Involve technical specialists and senior management in meetings with high-potential customers when appropriate. * Identify opportunities for repeat orders, cross-selling, upselling, framework agreements, and long-term partnerships. * Act as the main commercial point of contact from the initial inquiry through order completion and after-sales follow-up. * Conduct professional online meetings, presentations, negotiations, and account reviews. #### AI-Enabled Sales Management * Use AI tools for buyer research, market analysis, lead qualification, and account-development planning. * Apply AI to improve marketplace listings, customer communication, quotations, proposals, follow-up messages, and sales reports. * Use AI-supported analysis to prioritize opportunities, identify customer needs, and uncover cross-selling and upselling potential. * Use AI tools to summarize customer interactions, structure CRM records, and prepare follow-up actions. * Review and validate all AI-generated information before using it in customer communication or commercial decisions. * Maintain personal responsibility for each customer relationship and avoid excessive or impersonal automated communication. * Comply with company requirements concerning confidentiality, data protection, accuracy, and responsible AI use. #### Commercial and Operational Coordination * Coordinate product selection, supplier quotations, technical clarifications, sampling, negotiation, and order confirmation. * Negotiate pricing, payment terms, Incoterms, minimum order quantities, production lead times, warranties, and delivery conditions. * Ensure that all customer commitments are technically feasible, commercially approved, and clearly documented. * Maintain accurate records of leads, quotations, communications, opportunities, and follow-up activities in the CRM system. * Monitor sample development, order progress, production, inspection, and delivery milestones. * Proactively communicate potential risks, deviations, or delays to customers and internal stakeholders. * Support the resolution of commercial, technical, quality, and after-sales issues. #### Market and Performance Development * Monitor competitor offers, customer demand, market trends, and marketplace performance. * Identify new product categories, target industries, buyer segments, and marketplace opportunities. * Analyze lost opportunities and recommend improvements to pricing, positioning, response quality, and sales processes. * Prepare reliable sales forecasts, pipeline reports, and performance updates for management. * Contribute to the continuous improvement of sales scripts, quotation templates, marketplace processes, and account-management standards. ### Required Qualifications * Bachelor’s degree in Business Administration, Sales, Engineering, International Trade, or a related field. * At least three years of experience in B2B sales, technical sales, account management, sourcing, or marketplace operations. * Proven experience selling complex technical, industrial, customized, or specification-driven products. * Practical experience with Alibaba.com or comparable international B2B marketplace platforms. * Demonstrated experience using AI tools for buyer research, lead qualification, personalized communication, proposal preparation, CRM documentation, follow-up planning, and sales analysis. * Ability to use AI productively while maintaining human oversight, technical accuracy, confidentiality, and professional customer engagement. * Good understanding of international trade, Incoterms, payment terms, logistics, quotations, and supplier coordination. * Ability to understand technical specifications, product datasheets, drawings, standards, and customer requirements. * Strong written and spoken English

additional languages are an advantage. * Proficiency in CRM systems, Microsoft Office, digital communication platforms, and AI-enabled sales tools. ### Key Competencies * Consultative and solution-oriented selling. * Strong commercial judgment and negotiation skills. * Technical curiosity and the ability to understand complex products. * Professional communication and relationship-management skills. * Proactive follow-up and strong closing discipline. * Effective use of AI and digital sales tools. * Analytical thinking and opportunity prioritization. * Accuracy in quotations and commercial documentation. * Ability to manage multiple inquiries and projects simultaneously. * High level of ownership, initiative, and accountability. * Ability to collaborate with international and cross-functional teams. ### Key Performance Indicators * Inquiry response time. * Number and value of qualified opportunities. * Inquiry-to-quotation conversion rate. * Quotation-to-order conversion rate. * Sales revenue and gross margin. * New customer acquisition. * Average order value. * Repeat-order and customer-retention rates. * Development of strategic and VIP accounts. * Sales pipeline quality and forecast accuracy. * CRM completeness and follow-up discipline. * Customer satisfaction and communication quality. * Effective and responsible use of AI tools. ### Ideal Candidate Profile The ideal candidate combines strong B2B sales capability with technical understanding, commercial discipline, and confident use of AI tools. The person will go beyond simply answering marketplace inquiries by advising buyers, researching their business potential, structuring tailored solutions, coordinating internal expertise, and transforming initial interest into profitable, long-term customer partnerships. If you are looking for a professional challenge at a company that values people, excellence, and growth, please send your CV to: